We write words for government and business.

Words on websites, words in print, words for speeches.

Words to engage, words to educate, words to motivate.

Powerful words. Worthy words.

We’re a team of strategic-thinking, word lovers.

Between us, we’ve got 50 years of industry experience on our page. So, it’s safe to say, we know our stuff.


We exist to write your story.


We write for government agencies, regulatory bodies, not-for-profits, industry and business.

Our words break the mould, spark interest and action, and make your official documents sound human. So you can effectively engage with your community.

We craft strategies that influence your audience, mitigate risk in a crisis, and position you as an authority.

With WOW Agency, you’re collaborating with superior minds with extensive experience in strategy, copywriting, content marketing and public relations.

We’ll help you communicate with the general public, and maximise engagement with specialist audiences, the media and key stakeholders. And that’s worth something.


Alison McLeod

Founder + Content Expert

Behind every brand there’s a visionary.

Behind Words of Worth, there’s Alison – a communications chameleon who pushes the boundaries to create pioneering content and strategy with unparalleled results.

She loves to write.

And just as well, because over the last 15 years she’s written disruptive, thought-leading content for the private sector, not-for-profits and government. Her work has informed government officials, educated an entire community during the largest drought crisis on record, supported young people in their transition from school to work, and been a voice of reason in the fallout from the Global Financial Crisis (GFC).

She’s a media maven, an SEO super, and copywriting queen with a penchant for translating tech-speak into straight talk, a deep understanding of tone and reach, and a hankering for a good tale.

Never content to give you standard content, Alison will discover brand stories you had no idea existed and sculpt them into out of this world copy that will attract, persuade and inspire.

She loves this thing called content creation (and we know you’ll love working with her).

FAVOURITE WORD: Serendipity…or rosé…depending on the day.

Meagan Morrison

Content Expert

Packing two decades experience, Meagan is a black belt communications and copywriting specialist.

She’s spearheaded global, national, state and regional marketing and community education campaigns to build awareness, grow movements and drive real change for corporates, government, not-for-profits and entrepreneurs.

With a fire in her belly for a more honest and equitable world, her work aligns organisations with their purpose, voice, marketing and choices.

She gives words weight and wonder for greater impact. And weaves them into potent stories that give your community something to believe in and act on. No manipulation. Just epic, emotive copy.


Catherine Fleming

Content Expert

A self-confessed ‘word nerd’, Catherine has more than ten years’ experience in publishing, construction industry content, local and state government communications.

She’s been the steadying voice to coach employees through a company-wide restructure, promoted must-have products to mums-to-be, and convinced high school kids to be cautious with their cash.

Her words have helped businesses win awards and industry recognition.

She’s been the sole subeditor on a magazine that’s read by a captive audience of 21 million people each year.

Her passion for promoting large-scale construction projects and championing community causes translates to fresh, attention-grabbing copy that incites action and achieves results.


Sarah Judd

Content Expert

With nearly two decades worth of all things communications, Sarah has worked on both sides of the globe engaging clients, customers and employees. From Australia to the UK and back again, she has led communications strategy for business acquisitions, customer service transformations and brand management across both corporate and not-for-profit sectors.

A passion for building brand engagement through communications, Sarah has helped transform company cultures by engaging employees in strategy, embedding values and facilitating meaningful two-way communication.


Zoe Williams

Content Expert

With experience in creating engaging content for both government departments and local councils, Zoe delivers effective, targeted communication across print media, social media and digital advertising. 

Enthusiastic and conscientious, she’s worked on numerous successful campaigns, with a particular focus on community engagement and environmental education.

As a true ‘digital native’, Zoe has a passion for social media and how it can be used to create positive impacts for businesses and communities.

FAVOURITE WORD: Quintessence

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