We create remarkable content for government and business.
We use strategy and fresh solutions to get your content to the right audiences.
Between us, we’ve got 50 years of industry experience on our page. So, it’s safe to say, we know our stuff.
Holistic. Tailored. Content Solutions.
We break the mould, spark interest and incite action, and make your official documents sound human, so you can effectively engage with your community.
We craft strategies that influence your audience, mitigate risk in a crisis, and position you as an authority.
With WOW Agency, you’re collaborating with superior minds with extensive experience in strategy, content marketing, copywriting and public relations.
We’ll help you communicate with the general public, and maximise engagement with specialist audiences, the media and key stakeholders. And that’s worth something.
THE WOMEN BEHIND THE WORDS
Alison McLeod
Founder + Content Expert
Behind every brand there’s a visionary.
Behind WOW Agency, there’s Alison – a communications chameleon who pushes the boundaries to create pioneering content and strategy with unparalleled results.
She loves to write.
And just as well, because over the last 20 years she’s written disruptive, thought-leading content for the private sector, not-for-profits and government. Her work has informed government officials, educated an entire community during the largest drought crisis on record, supported young people in their transition from school to work, and been a voice of reason in the fallout from the Global Financial Crisis (GFC).
She’s a media maven, an SEO superstar, and copywriting queen with a penchant for translating tech-speak into straight talk, a deep understanding of tone and reach, and a hankering for a good tale.
Never content to give you standard content, Alison will discover brand stories you had no idea existed and sculpt them into out of this world copy that will attract, persuade and inspire.
She loves this thing called content creation (and we know you’ll love working with her).
FAVOURITE WORD: Serendipity…or rosé…depending on the day.
Catherine Fleming
Content Expert
A self-confessed ‘word nerd’, Catherine has 15 years’ experience in providing communications for local and state governments, as well as the publishing and construction industries.
She’s been the steadying voice to coach employees through a company-wide restructure, promoted must-have products to mums-to-be, and convinced high school kids to be cautious with their cash.
A social media superstar, her words have helped businesses win awards and industry recognition.
She’s been the sole subeditor on a magazine that’s read by a captive audience of 21 million people each year.
Her passion for promoting large-scale construction projects and championing community causes translates to fresh, attention-grabbing copy that incites action and achieves results.
FAVOURITE WORD: Fortitude
Meagan Morrison
Content Expert
Packing two decades experience, Meagan is a black belt communications and copywriting specialist.
She’s spearheaded global, national, state and regional marketing and community education campaigns to build awareness, grow movements and drive real change for corporates, government, not-for-profits and entrepreneurs.
With a fire in her belly for a more honest and equitable world, her work aligns organisations with their purpose, voice, marketing and choices.
She gives words weight and wonder for greater impact. And weaves them into potent stories that give your community something to believe in and act on. No manipulation. Just epic, emotive copy.
FAVOURITE WORD: Epiphany
Abby Dewson
Content Creator
Always passionate about a story well told, Abby has dabbled in the art of narration through a multitude of different mediums.
From that phase as a child where she thought she could make it as a songwriter (and an artist… and a novelist…), to school theatre performances, and eventually a freelance journalism gig at her local paper, she finally landed in the world of content creation.
Abby is skilled at marrying visual and written elements together in unity to create cohesive, personalised content that tells a story, while capturing the essence of the brand voice and vision.
FAVOURITE WORD: Ephemeral
FREQUENTLY ASKED QUESTIONS
How can WOW Agency help me?
At WOW Agency, we look at what your organisation needs to achieve its goals and deliver an integrated content strategy specially designed to help you get these results.
For government agencies this includes awareness and education campaigns, tourism and visitation strategies, and ongoing communications activities to support every facet of your organisation.
For businesses this means raising your profile, growing brand awareness and finding the best ways to talk to your existing and potential customers to increase sales.
What type of work does WOW Agency do?
WOW Agency works with government agencies, local councils, and big businesses to improve communications with their target audiences across all channels. This includes media and PR campaigns, social media management, EDM and print newsletters, website content, marketing collateral, crisis communications and more.
Does WOW Agency offer multi-channel social media management?
We sure do, and we’d love to help you bring your social media profiles to life. We’re committed to providing an integrated approach to content strategy, creation and amplification, and we’re experts in social media strategy, community management and targeted content creation.
We create content for and manage online communities across Facebook, Instagram, LinkedIn, YouTube and TikTok.
Does WOW Agency write blog posts?
Certainly! We’re pros at all kinds of prose, and can assist you with ghost blogging, website content, copywriting, interviews, feature articles, and thought leadership articles.
Does WOW Agency provide graphic design services?
Of course. Our team is adept at creating visual content and would love to assist you with internal and external corporate documents, brochures, marketing materials and more.
Where is WOW Agency based?
WOW Agency is based in the Karalta Connect Building in Erina on the NSW Central Coast, one hour north of Sydney and one hour south of Newcastle. There is ample parking right outside our door, including undercover and accessible parking options.
The nature of our work means we can work with clients anywhere in the world and we regularly work with a mix of local, regional, interstate and international clients.
What are the benefits of an independent consultancy compared to an internal communications manager?
Working with an independent consultancy offers you flexibility, freedom and is a cost-effective option compared with appointing an internal employee. Working with an agency also gives you a range of specialist skill sets to manage your communications as you gain access to an expert team, rather than relying on one person to be possess all the top-level skills you’re looking for.
Who else does WOW Agency work with?
WOW Agency works with federal, state and local government organisations including Regional Development Australia, SafeWork NSW and various councils across NSW. WOW team members get exactly what is needed for effective government communication, bringing over 20 years’ combined internal government experience to the table.
Other organisations we have helped become better communicators include SURVIVAL, Coastlink, Personalised Favours, Sunshades, Lymphatic Solutions, XGolf Australia, W-Tribe and We Care Connect.
Head to www.wowagency.com.au/worthy-clients to find out more.
What year was WOW Agency founded?
WOW Agency was born in 2018 as Words of Worth, providing content and copywriting services to the government and business sectors. As our work evolved to meet the changing needs of our clients, we grew to become WOW Agency – a full-service content agency that provides a holistic approach to communications based on your organisational needs.
Between the members of the team, we’ve got over 50 collective years of industry experience. Safe to say, we know our stuff!
How much does WOW Agency charge?
We work on a retainer basis to ensure you get the most value and best results out of our time together. We have three retainer packages, depending on your individual needs.
Looking for something more tailored? We also undertake project work and specialist campaigns within time frames set by you. Simply send through your brief and answer some quick questions, and we’ll crunch the numbers to provide you with a great value, fully customised quote. Simple!
Where can I find your rates and packages?
Get in touch via hello@wowagency.com.au and we will send you our 2023 How We Can Help package and project information, which includes our full pricing details.
How can I measure return on investment?
We work with you to determine the KPI’s for every piece, project or partnership. Our communications tools help us to track everything from how many eyeballs are on your content to how much your revenue has increased.
Better still, we give you monthly reports that detail all communications activities undertaken, as well as their results.
Where can I see examples of your work?
We don’t expect you to just take our word for it. Our clients are always saying great things about us to anyone who will listen. We’re more than happy to provide you with the contact details of people we’re already working with so you can see examples of our work and find out about us straight from the horses (or clients) mouth!
Who can I talk to about working with WOW Agency?
Whether you’re looking for a quote or you’d love to join our team, we can’t wait to hear from you. You can email us on hello@wowagency.com.au or call us on +61 4 418 661 831.